Key Factors for Success a Mobile Application

As a mobile apps developer we are facing lot of challenges while creating and marketing Mobile applications. In order to overcome these challenges, we studied the successes and failure of a group of branded mobile applications. From that research, we studied lot of factors about the success and failure of any mobile apps and some of the points are listed below:

Entertainment

Most of the people are like to hear the term ‘Entertainment’. Consider case of mobile apps, entertainment is one of most important factor for apps success. Is the application is clever enough to catch user’s attention in short time; we can sure that it might contain some entertaining element. One of the best examples of our application that was developed for “Free Health & Safety Awareness Programme” and “Free Health Screenings” is STARP-   of Aster DM Healthcare UAE. In this app contains the options for reading books related to health care tips & doubt and also we can see the treatments & other videos related to health care.

Utility

Beyond sheer entertainment value, brands have the opportunity to use an application to provide a valuable utility. Apps have good percentage of utility factor when users will continue to interact with an application long after the entertainment value has worn off. For example with the help of our joyalukkas apps, the can find the full information market price of Gold in every day.

Simple and Easy

A simple application makes a user spend more time than apps that makes it difficult to navigate and find the ways. It’s similar to a website, no one have interest to visit a website which has poor navigation and load time. This is competitive filed, if your application is fail to the navigation and speed the users simply quit your application and go for play store to the find apps similar to your features. Users tend to show little patience for your app to show them something and so simplicity and ease is must for a faster clutter free experience.

Different version for All OS

If you consider to making one mobile application and then serving it for all mobile platforms with some technical modification, is like feeding the same food for every one irrespective of their preference and food habit. If you check out the big branded applications, we can see that most of the brand they offer different apps for different platform. If the apps made for IOS is different from the apps made for android even if the requirements are same.

Functionality and Maintenance

Mobile application should not be the replicate of the website. It should take benefits of all the inherent features and functionality of the mobile device, such as Camera, temp sensor, Google maps, GPS etc. An application should be considered a long-term investment, means regular updates should be considered into a comprehensive maintenance plan.