In the first stage, ideas are collected and arranged. The primary objective of this stage come out with new thoughts to the current application. The thoughts can originate from the client or from the developers. On the off chance that the client himself turns out with the thought, the thought is further definite and analyzed. The filtered list of ideas is discussed by the mobile application idea team comprising of the business and IT representatives for the feasibility to launch a project around the idea. Then search for application which is similar to our needs. If a similar application exists in market, the features supported are studied and compared. The features and differences are documented. If no similar application exists on any mobile platform, then the idea with its core functionality should be documented.