8 effective ways for personalizing your digital marketing strategies

Understanding the customer needs and wants plays a major role in marketing process. Customer needs and tastes always changes. So to get maximum result out of  promotions constant study on customers is to be done. In brief, personalised marketing will alone yield result. In this world where everything done through electronic media, digital marketing plays a major role. Here also analysing customer personal needs  is an important task.

1. Buyer personas

Creating buyer personas help the marketers to get a good idea regarding the target market. In buyer personas, there will be specific name, age, profession and other such categorisations. Buyer personas helps the marketers to do their work in a systematic way.

2.  Platform centric approach

While doing digital media marketing we need to consider different platforms. It includes various social medias too. Facebook, Twitter, Instagram, linkedin, Google + The list of social media's goes on. Different types of content work better on different platforms. So always try to schedule post of different types (  picture, link, status, information etc)  on different platforms.

3.  Customise your content

Always try to post different content on a regular basis. Here customisation is the key factor. For example don’t post same picture from monday to friday on facebook.Creating a sort of diversity is what work over here.

4. Share photos of organisation events or activities

Sharing photos of events or activities occur in the organisation will help you to get a better interaction with the public. The audience will get behind the scenes of your organisation. Creating a public interaction will always help in marketing.

5.  Have Engagements

Always try to interact with groups or communities. Such groups or communities are common in social media platforms. There you will get correct and immediate feedbacks from users in the form of likes or comments. You could also express your ideas and clarifications to public. So Engaging in social media platforms is a better way for strengthening the digital media marketing activities.

6. Focus on the email subject lines

Emails are also an area where personalisation is highly possible.  Subject lines are great place to start the customisation. Always try to make your subject interesting. Here a generalised approach will not sound good. Use customer name or make it specific.

7. Go for market segmentation in emails

Another way for personalizing emails is to segment your audience. A major general category is males and females. You need to talk to men and women in different manners. Age demographic, place etc are other segmentation examples. Segmentation always help you to avoid the wastage of promotion efforts.

8. Images

Images communicates more than words. So it is another great way to personalize your digital marketing strategies through emails. Use images wisely according to segmentations.