How to utilise Twitter as a business tool for B2B model

Promotions always need to be done in an effective manner according to the changes in time. With the arrival of new media's, the promotions should be undertaken. In today’s world social medias were such an emergence. Customers highly involved in those sites and spend most of their time there. In order to reach mass customers, companies need to mark their presence in social medias too. Twitter is one of the most influencing social media among public. So if utilized well Twitter is good tool to attract customers. Here is some effective ways to make an impact in business through twitter.

1. Make use of Twitter Chats

Twitter paves way for the company to interact with customers, people from the industry, thought leaders and so on. So this helps to increase the online presence. This online networking itself can act as the promotion for your business.

2. Identify your aaudience

Identifying target customers is an important thing in business. So in Twitter too, you have to identify your user and need to create content according to their wish. When they are active, post your content and make re-tweets on it and build on that. Keen observation of people's behavior over Twitter is what needed here.

3. Timing

The time in which the viewers were active plays a major role over here. Tweeting when people active alone creates an impact. A deep study need to be undertaken on viewer behavior. Take an hour in which the viewers become active. Here you could tweet multiple contents with 15 minutes difference. So your audience will get time to understand all the tweets and you could also utilize this critical time to the maximum level.

4. Advertising Strategy with location Targeting

In advertising, it is a must to target customers based on their location. While promoting through social medias it is really difficult. Here, Twitter is quite different. It facilitates companies an option to fix a location as target. A location-based ads facility is there in Twitter. So it boosts promoters activities.

5. Be constructive in tweeting

Don’t shrink yourself into self promotional activities. Apart from that tweet some interesting things also. Present something informative and useful to your audience. One way interaction will not sense good.It will be a boring one to your viewers. So present something by which others could interact. in brief make it a constructive one.

6. Use Hashtag

Include Hashtags (#) into your contents. Put a Hashtag at replies and links. It will increase the visibility of the post.Try some common words and phrases to include hashtags. You will get more visitors. Here one thing need to be taken care is that don't use too much of keywords. It will distract the viewers. It can be misunderstood as “ spammer”. So use limited words.

7. Share and build a credibility

When you share something relevant your credibility increases. Share some tips which belongs to your industry. For example if you are from IT industry share some tips on software development. Use reliable sources only or it will create an adverse effect. What you share should be from the perspective of the users. So it helps to create an atmosphere in Twitter where exchange of something valuable happens. It will ultimately impact your business in a positive way.